Though we are best known for our nj web design and search engine marketing, Manna actually does a fair amount of print and direct mail design work for our clients. Why? Simply because it is still a very effective method to market to New Jersey businesses and business across the country. There are a few key elements to direct mail success:
Keys to Successful Direct Mail Marketing
1. Having the Right Marketing or Sales Message
2. Sending an Impactful, Eye-Catching Design
3. Sending the Piece to a Good List
4. Repeat 2-3 Times
5. Follow Up!
Below is an excerpt from an article on MarketingProfs.com on the why Print Marketing will thrive in 2014, titled: Print’s Not Dead: Print Marketing Will Thrive in 2014 and Beyond
There’s some really good information and great marketing ideas as well.
Although variable printing is by no means a new process, consumers have been using it with more frequency as advancements in printing technology have lowered the cost. Variable printing allows you to uniquely customize each piece of media by changing certain elements from piece to piece, taking advantage of the power of complex personalization.
For example, you could run a mailer campaign and personalize each postcard with the name of the recipient, or create unique coupons with individual serial numbers so that you can track which customers used them. When this technique is used with variable images, for example, you could create a series of assorted business cards, each with a different photo background.
Personalized print media has a more powerful presence than a personalized email, because the audience can recognize that it takes more effort to customize print media than digital. Accordingly, the audience feels special because of what is a personal touch often lacking in traditional print marketing.
Read the Full Article Here: Print’s Not Dead: Print Marketing Will Thrive in 2014 and Beyond