Social Media Marketing: A Common Sense, Business-First Approach
A few facts to consider:
Social Media Is Here To Stay
70% Of Marketers Have Successfully Gained New Customers Via Social Networks
72% Of All Internet Users Are Now Active On Social Media.
74% Of Consumers Are Using Social Media To Research Their Next Purchase
Marketers Will Spend $8.3 Billion On Social Media Advertising In 2015
If You’re Not There, You Are Missing Out
Social Media. There, we said it. It’s not so scary after all. In today’s business world, it’s actually more frightening not to be using social media. That’s because 74 percent of consumers are using it to find information about their next purchase. They’re researching companies, comparing products and reading reviews. If you’re not there, you’re missing out.
NJ’s Peach Promotion Council drives interest and builds relationships on Facebook.
Social Media Marketing Overview
Social Media comes in all shapes and sizes. While Facebook is usually the first platform you think of, there are countless others including Twitter, LinkedIn, Foursquare, Instagram, Snapchat, Tumblr, Google + and the list goes on and on. New platforms are launching all the time, which makes the world of social media both exciting and terrifying – especially if you own a business. It’s easy to get overwhelmed as you try and figure out where to start. The good news is that you don’t have to be everywhere. In fact, few companies tackle more than one or two social media platforms at once. What’s most important is focusing your efforts on the platforms your customers use the most. That way, you’ll be there when they come looking. Or, better yet, you may find them first.
NJ Social Media Marketing Services
At Manna Design Works, we know that social media is about much more than having a Facebook page or Twitter account. It’s about harnessing social media’s relationship- and business-building power to increase awareness, drive more traffic to web sites, generate new leads, and convert them into new customers. It’s all about adding value, one step — and one platform — at a time. We call this approach Common Sense Social Media.
Getting started with Common Sense Social Media
It all begins with a plan. Without one, your efforts may fall victim to a big black hole. According to the Content Marketing Institute, 60 percent of B2C marketers who rate themselves as most effective at managing their company’s overall content (including social media) have a documented strategy. Like any good plan, it will ebb and flow according to business needs, but it will keep you organized, focused and on track. At Manna, we begin by getting to know you and your business. In Phase I of the planning process, we learn about your company culture, customers, business and marketing goals, competitors, and evaluate your current social media presence and overall marketing efforts. In Phases II and III, we help establish your social media marketing goals. We recommend platforms and identify the resources you’ll need to implement your plan. This includes brainstorming content topics and creating a plan for keeping them flowing. We also make sure you know how to get the right content to the right people at the right times. At Manna, we view Phase IV as an ongoing process of tracking progress, fine tuning efforts, identifying new opportunities for growth, and evaluating your return on investment. We are here to help every step of the way.
Custom Social Media Marketing Plans
Because we know that different businesses have different needs, Manna created several customized social media marketing plans for you to choose from. Which one is right for you? That depends on the size and scope of your program – things like the number of platforms, resources available for creating content and visuals, and your plans for managing the overall program once it’s established. We provide the options. You decide which one makes sense based on your budget, goals and how much of the heavy lifting you want to do yourself.
What’s Next in Your Social Media Marketing Future?